Gallup Research: A Comprehensive Guide to Public Opinion Polls and Their Significance
Gallup research, created by George Gallup in 1935, began with public opinion polling and grew into one of the world’s most trusted sources for understanding people. Today, it also supports personal and business growth through tools like CliftonStrengths—a test that helps identify your natural talents and how to use them effectively.
Unlike traditional models that focus on fixing weaknesses, Gallup encourages building on strengths. That shift in mindset boosts motivation, performance, and job satisfaction—both for individuals and entire organizations. Over 30 million people have already taken the CliftonStrengths test, and psychologist Donald O. Clifton, its creator, is considered the “father of strengths-based psychology.”
How CliftonStrengths Works
The test is online, takes about 30 minutes, and reveals your top 5 (or 34) talents—like Empathy, Achiever, or Strategic. These are grouped into four areas:
- Executing (e.g. Discipline)
- Influencing (e.g. Communication)
- Relationship Building (e.g. Relator)
- Strategic Thinking (e.g. Learner)
The result? Clear, actionable insights on what makes you thrive and how to use it at work or in life.
Why Businesses Use It
CliftonStrengths is used by companies to:
- Recruit candidates with natural fit
- Build well-balanced teams
- Improve leadership
- Increase employee engagement
Gallup’s data shows that strengths-based teams have higher productivity, better engagement, and lower burnout. For example, using this method led to an 8–18% performance boost in many firms.
Global Talent Trends
Different regions show different dominant talents:
- Poland: Responsibility, Discipline
- Western Europe: Empathy, Relator
- USA: Competition, Activator
These patterns help companies adapt their HR strategies to local cultures.
Gallup’s approach helps people do more of what they’re naturally good at—leading to better outcomes, stronger teams, and healthier work environments. If you’re building a team or want to understand your strengths, CliftonStrengths is a smart place to start.
Ready to discover your talents? Visit Gallup’s official site and take the test.